MILAN – Gucci revealed in a short assertion Thursday morning that it was ending its collaboration with inventive director Sabato De Sarno. The autumn trend present in Milan on February 25 can be offered by the Gucci design workplace.
The brand new creative path can be introduced in due time.
“I want to specific my deep gratitude to Sabato for his ardour and dedication to Gucci. I sincerely respect how he honored Gucci’s craftsmanship and heritage with such dedication,” mentioned Stefano Cantino, Gucci’s chief govt officer.
Francesca Bellettini, Kering deputy CEO in control of model improvement, mentioned: “I sincerely thank Sabato for his loyalty and professionalism. I’m happy with the work that has been executed to additional strengthen Gucci’s fundamentals. Stefano and the brand new creative path will proceed to construct on this and to information Gucci in direction of renewed trend management and sustainable development.”
De Sarno’s exit comes amid a flurry of inventive shifts roiling Europe’s heritage homes, revealed only some days after Kim Jones introduced his resignation at Dior Homme.
Fendi has but to announce the successor to Jones, who final October stepped down after 4 years as its creative director of high fashion, ready-to-wear and fur collections for ladies.
Thursday’s announcement comes on the eve of Kering revealing its fourth-quarter and full-year outcomes on Feb. 11.
De Sarno’s first present passed off throughout Milan Vogue Week in September 2023. The designer, who was employed by then-president and CEO Marco Bizzarri, was raised in Naples, and started his profession at Prada in 2005, shifting to Dolce & Gabbana, earlier than becoming a member of Valentino in 2009. On the Rome-based model, he held positions of accelerating accountability, lastly being appointed trend director overseeing each males’s and girls’s collections.
De Sarno was anticipated to unveil Gucci’s cruise 2026 assortment with a present in Florence on Might 15, paying tribute to town the place the model was based in 1921.
De Sarno’s first cruise assortment was held in London final Might at Tate Trendy with company together with Dua Lipa, Demi Moore, Paul Mescal, and Kate and Lila Moss.
Gucci is within the midst of a turnaround below Cantino, who rose to the position in January, succeeding Jean-François Palus.
As the luxurious trade has been dealing with a slowdown in spending, Kering’s marquee model has been battling declining revenues for a couple of seasons and De Sarno’s collections have been met with combined opinions. Within the third quarter, natural gross sales at Gucci declined 25 %, versus analysts’ predictions for a 21 % drop. In reported phrases, revenues fell 26 % to 1.64 billion euros.
Gucci has been pursuing an elevation technique, and, as reported, administration is pinning its hopes on the introduction of latest purse strains, alongside a group of ready-to-wear necessities constructing on De Sarno’s best-performing designs to this point, a shorter time to market and a streamlined distribution and supply.