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Tuesday, February 4, 2025

Musk’s Twitter Takeover Provides Trump a Blueprint


The e-mail landed in staff’ inboxes with the topic line: “Fork within the Street.” The message within the electronic mail was stark: Settle for a sweeping set of office modifications or resign.

That was the be aware that thousands and thousands of federal staff obtained round 5 p.m. on Tuesday. It echoed the same message that hundreds of employees at Twitter obtained from Elon Musk in late 2022 after he purchased the corporate.

Mr. Musk has introduced his takeover ways from Twitter to the federal authorities, the place he’s change into a detailed adviser to President Trump and is working the cost-cutting initiative known as the Division of Authorities Effectivity. The administration is already eliminating variety initiatives, testing engineering prowess and demanding federal worker loyalty, maneuvers Mr. Musk embraced to slash his social media firm’s price range and operations.

The Tuesday electronic mail, despatched by the Workplace of Personnel Administration, was the newest instance of the billionaire’s fingerprints, all the way down to the topic line — the identical as his 2022 buyout supply to Twitter staff.

“It’s a knife-at-your-throat feeling,” stated Rumman Chowdhury, a former Twitter govt who left the corporate, which is now often called X, after Mr. Musk’s takeover. “The uncertainty is wild.”

Mr. Musk and a spokeswoman for his authorities cost-cutting initiative didn’t instantly reply to requests for remark.

Mr. Musk has beforehand stated he expects to slash $2 trillion from the federal price range. Between 5 and 10 % of federal employees had been anticipated to simply accept the exit packages provided on Tuesday, “which may result in round $100 billion in financial savings,” Mr. Musk’s political motion committee, America PAC, stated in a submit on X.

Mr. Musk, who additionally leads Tesla and SpaceX, has enlisted the assistance of a crew of loyalists to evaluate businesses and make cuts, the identical factor he did through the Twitter takeover.

Steve Davis, the top of Mr. Musk’s tunneling startup, The Boring Firm, helped oversee cost-cutting at Twitter and now leads DOGE. Brian Bjelde, a longtime human assets govt at SpaceX who additionally helped through the Twitter takeover, is now an adviser to the Workplace of Personnel Administration.

Michael Grimes, a high banker at Morgan Stanley who helped lead Mr. Musk’s Twitter acquisition, is anticipated to take a senior job on the Commerce Division.

One in every of Mr. Musk’s software program engineers at Tesla, Thomas Shedd, was named the top of “Know-how Transformation Providers” on the Normal Providers Administration, which helps handle federal businesses. Mr. Shedd promptly employed a Musk tactic: asking for proof of engineers’ technical chops.

Mr. Shedd requested for engineers to enroll in classes through which they might share “a latest particular person technical win,” in response to an electronic mail despatched to greater than 700 staff on Tuesday evening and considered by The Instances.

“These classes are a chance to grasp extra deeply the kinds of experience now we have,” Mr. Shedd stated in his electronic mail, which emphasised his “hours on the manufacturing unit flooring” at Tesla.

Only a day after buying Twitter, Mr. Musk demanded engineers print out and share code they’d written for the corporate’s varied merchandise.

Mr. Musk additionally labored shortly to undo variety initiatives on the social media firm — a transfer echoed by Mr. Trump’s flurry of govt orders his first week in workplace, which eradicated variety and inclusion efforts within the federal authorities.

“These packages divided People by race, wasted taxpayer {dollars}, and resulted in shameful discrimination,” in response to emails despatched to federal employees considered by The Instances.

After shopping for Twitter, Mr. Musk slammed earlier administration’s makes an attempt to foster variety, sharing a video through which he mocked shirts made for the corporate’s Black worker group. Beneath his management, the corporate lower funding for worker useful resource teams, and took down a mural celebrating the Black Lives Matter motion in its San Francisco workplace, in response to two former staff.

One in every of Mr. Musk’s go-to ways for reducing prices at Twitter was lowering the corporate’s actual property footprint. He stopped paying hire for varied workplace areas around the globe, resulting in evictions from a number of amenities, together with in Seattle and Boulder, Colo.

The Normal Providers Administration can be focusing on actual property for cost-cutting. Stephen Ehikian, a former tech govt and Trump appointee, advised employees in an electronic mail on Tuesday considered by The Instances that two of the company’s properties can be listed on the market whereas three leases had been terminated. The transfer would save about $11 million and was a “first step” in slashing actual property expenditures, in response to the e-mail.

Whereas Mr. Musk in the end remodeled Twitter, lowering employees by 80 % and minimizing its actual property footprint, its enterprise has declined. Advertisers have fled the positioning in droves, and not less than one investor, Constancy, estimates the corporate is now value 72 % lower than the $44 billion he paid for it.

“Our consumer development is stagnant, income is unimpressive and we’re barely breaking even,” Mr. Musk wrote in an electronic mail to X staff earlier this month, which was considered by The New York Instances and beforehand reported by The Wall Avenue Journal. “We have to be sooner, extra progressive and relentlessly targeted.”

Mr. Musk on Tuesday night resurfaced certainly one of his 2024 posts on X, showing to reference the “fork within the street” electronic mail to federal staff, which demanded that they be “dependable, loyal, reliable” and “attempt for excellence.”

Some authorities employees want to former Twitter staff for steerage.

A number of federal staff circulated on-line posts from Dr. Chowdhury providing recommendation about how to answer a Musk takeover. Others contacted Shannon Liss-Riordan, an employment lawyer who’s suing Mr. Musk on behalf of former Twitter employees.

“Elon clearly thinks he discovered from Twitter how one can decimate a office and he’s making an attempt to roll out the identical playbook with the federal authorities now,” Ms. Liss-Riordan stated.

Theodore Schleifer, Ana Swanson and Maureen Farrell contributed reporting.

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