Paramount International has formally renewed its contract with Nielsen, 4 months after hitting an deadlock over price of companies.
The deal spans a number of years, efficient instantly, and contains measurement for all Paramount platforms together with nationwide and native broadcast, all cable networks, and streaming on Paramount+ and Pluto TV, Nielsen introduced Monday.
Paramount has additionally licensed new Nielsen companies, together with the corporate’s latest rollout of Huge Knowledge + Panel, which depends on further insights about streaming viewership along with its common panel of TV shoppers and only in the near past acquired accreditation by the MRC.
“We’re thrilled to renew our partnership with Paramount, as their leaders proceed to construct one of many strongest manufacturers in leisure,” Nielsen CEO Karthik Rao mentioned in a press release. “Our trusted information exhibits how Paramount’s content material and promoting technique is prospering throughout each platform, throughout all ages and demos. As Paramount continues its evolution right into a next-generation media firm, we’re proud to play a essential function and know this deal will probably be a win for everybody: Nielsen, Paramount and all of our joint promoting companions.”
Paramount and Nielsen hit an deadlock in October, simply forward of CBS internet hosting the Vice Presidential debate. The essence of the dispute was that Paramount believed Nielsen was charging an excessive amount of for its scores companies, which have come underneath hearth in recent times because the media setting has grown extra advanced. Nielsen itself has admitted to undercounting viewership prior to now however has affirmed that its strategies are appropriate to the present blended period of streaming and linear viewing.
It’s been an fascinating 4 months, as Paramount International tried to navigate the scores panorama sans Nielsen. In the meantime, Nielsen continued to roll out information about Paramount content material, however stayed comparatively silent when it got here to touting the corporate’s successes. They made up for misplaced time in Monday’s launch, lastly mentioning that CBS scored report viewership for this 12 months’s AFC Championship, and the community’s broadcast dramas like Tracker, Matlock and FBI have all been performing effectively.
Nielsen additionally gave a nod to Paramount+ originals which have damaged by just lately, together with Lioness, Tulsa King, and Landman.
The deal comes simply in time for viewership information on Sunday night time’s 67th Grammy Awards, which aired on CBS and featured some historic wins, like Beyoncé lastly nabbing Album of the Yr for Cowboy Carter. That’s after the community tried to depend on different third-party information for the Golden Globes in January, which finally muddied the water and made it tough to make any determinations concerning the present’s efficiency year-over-year.
In a press release of his personal, George Cheeks, President and CEO, CBS and Co-CEO, Paramount International, mentioned: “Paramount and Nielsen are dedicated to addressing Tv’s multiplatform future to the good thing about all of our stakeholders. Karthik and his group proceed to satisfy the wants of our market throughout all our platforms, and we’re extremely happy to strengthen and reinvigorate our cope with our longtime companion. Paramount International’s scores wins reported immediately are simply one among many successes we sit up for with Nielsen as we construct upon this new future collectively.”