Cremieux is making the transfer onto Madison.
This spring, the upscale French males’s model will open a flagship at 650 Madison Avenue. The doorway to the 1,200-square-foot house shall be on 60th Avenue.
Stephane Cremieux, chief govt officer and son of founder Daniel Cremieux, stated he expects to have a grand opening of the house in Might with a tender opening earlier. It can be a part of different attire and equipment manufacturers within the neighborhood together with Tod’s, Celine, Moncler, Roger Vivier, Brunello Cucinelli and Hermès.
Cremieux has had shops in several components of New York Metropolis through the years together with SoHo and Hudson Yards. The SoHo retailer closed in 2018 and the Hudson Yards unit in August, Stephane Cremieux stated. After the Hudson Yards retailer was shuttered, the corporate began negotiating for the Madison Avenue location, he stated, and signed the lease on the finish of final 12 months. “We get the keys on Monday,” he stated.
The shop will be a part of others in key cities all over the world together with Palm Seashore and Bal Harbour in Florida; Paris; London; Capri, and Saint-Tropez, the place the corporate bought its begin in 1976. To help the brand new Madison Avenue unit, Cremieux just lately relocated its U.S. headquarters from SoHo to 445 Park Avenue.
A number of years in the past, Cremieux was making ready an aggressive store-opening technique, however Stephane Cremieux stated these plans have been scaled again as rents proceed to rise in key areas. In 2021, he had stated the aim was to have 30 shops all over the world inside 5 years. However now, he stated, “we’re not on that timeline anymore. The market has shifted and altered and the rents in 2021 have been friendlier than they’ve been within the final 24 months.”
That being stated, Cremieux stated the corporate remains to be looking for areas in “very curated areas” the place its prospects dwell or play. That features Aspen and Dallas.
For greater than 1 / 4 century, Cremieux has had an unique licensing association with Dillard’s the place its males’s assortment has been among the many retailer’s prime performers. He stated that due to that relationship with the Southern division retailer chain, buyers in cities corresponding to Dallas have turn into conversant in the model.
The Dillard’s assortment, nevertheless, is decrease priced than that carried on the Cremieux shops. Stephane Cremieux described the combination on the company-owned shops as “complementary” to that on the division retailer since costs begin the place they prime out at Dillard’s. “It’s the identical style stage that my dad and I’ve, however [the selection in our stores] is extra elevated,” he stated.
To have fun the 25th anniversary this spring, Cremieux is making a particular assortment for Dillard’s, he stated, that may embody some re-issued items from the primary season in 1990.
He stated the road continues to carry out for the retailer whereas enterprise at its personal shops has additionally been sturdy. “The final 12 months have been actually good for us,” he stated. “We do nicely in our personal shops.”
Prime sellers embody unconstructed sport coats, shirts with the model’s signature one-piece collar, and cashmere sweaters and hoodies.
The Madison Avenue lease was executed by Retail by Mona, a leasing and advisory agency. “Madison Avenue has skilled a big retail revival since 2021, with availability having dropped to a report low of 5.9 % in early 2024, attracting each established luxurious and rising manufacturers,” stated Brandon Singer, founder and chief govt officer of Retail by Mona.