Amazon is likely one of the greatest e-commerce corporations on this planet.
From groundbreaking gross sales numbers to shaping world procuring habits, Amazon’s affect on e-commerce platforms is staggering.
It has not solely redefined how folks store but additionally set the usual for what prospects count on supply, seamless person expertise, and an limitless vary of merchandise. For entrepreneurs, Amazon is greater than only a market; it’s a benchmark and, typically, a launchpad for their very own ventures.
Whether or not you’re an aspiring vendor seeking to be a part of the platform or somebody eyeing the broader e-commerce panorama, understanding Amazon’s influence is essential. On this article, we’ll discover 50+ Amazon statistics for 2025, providing insights into its development, traits, and market dominance. These numbers may simply form your subsequent large enterprise transfer!
Prime 5 Amazon statistics for 2025
- Amazon holds a 37.6% share of the U.S. e-commerce market as of 2024.
- Over 200 million Amazon Prime members worldwide, with Prime customers spending over $1,000 yearly on common.
- In 2023, Amazon delivered greater than 7 billion objects with same-day or next-day delivery, together with 4 billion within the U.S. alone.
- Over 10,000 unbiased sellers surpassed $1 million in gross sales for the primary time in 2023.
- Prime Day 2024 generated $14.2 billion in on-line gross sales, marking its greatest occasion since launching in 2015.
Amazon’s market dominance: market cap, market share and gross sales information
Amazon has solidified its place as an e-commerce behemoth, dominating the worldwide market. Listed here are some key statistics highlighting its market dominance:
- Amazon boasts a exceptional market capitalization of $2.14 trillion, with the inventory value round $207.8 per share as of November 26, 2024. This colossal valuation is a testomony to its dominant place within the e-commerce {industry} and its increasing affect throughout numerous sectors.
- Amazon dominates the US e-commerce market share capturing 37.6% of the market, adopted by Walmart(6%) and Apple (3.2%) at distant second and third-position.
- Amazon additionally leads the worldwide cloud computing market by means of AWS, primarily based on the G2 grid report.
2.7 billion
the variety of month-to-month visits to the Amazon.com web site as of October 2024.
Supply: SimilarWeb
- Amazon is the highest most trusted model in 2024, in keeping with a research by Infegy.
- The corporate ships to over 100 nations and areas. Its stock contains about 12 million objects.
- Amazon ships practically 1.6 million packages day by day.
- Amazon offers the bottom costs throughout 22 product classes, providing costs which can be, on common, 14% decrease than these of main U.S. retailers.
- Amazon employs about 1.5 million full-time and part-time staff as of December 2023.
- The net retailer scored 83 out of 100 in buyer satisfaction, measured by The American Buyer Satisfaction Index.
Amazon gross sales statistics
Amazon’s gross sales figures are why it leads within the e-commerce world. From record-breaking income to spectacular gross sales per minute, these statistics present a transparent image of the corporate’s development, profitability, and market influence.
- Each second, Amazon rakes in $18,227 in gross sales. That quantities to $1,093,607 per minute or greater than $65 million each hour.
- Amazon reported internet gross sales of $158.9 billion and a revenue of $15. 8 billion within the final quarter ending September 30, 2024.
- In 2023, Amazon reported annual gross sales of $574.8 billion, surpassing the mixed gross sales of its subsequent 9 opponents.
- Amazon generated an annual revenue of $36.8 billion in 2023.
- 61% of Amazon’s gross sales originated from North America in 2023, whereas worldwide markets accounted for 22.8% of its income. Amazon Internet Companies (AWS), the corporate’s cloud computing division, contributed 15% to whole gross sales.
- The highest 5 classes shopped from U.S. sellers on Amazon have been Well being & Private Care, Magnificence, Residence, Grocery, and Attire.
Amazon Prime membership and Prime Day statistics
Amazon Prime membership continues to be a key driver of the corporate’s success, providing unique perks that preserve prospects engaged and dependable. The all-in-one subscription contains the identical one- or two-day supply of products and streaming music, video, e-books, gaming, and grocery procuring providers from Amazon. The next statistics reveal the rising affect of Prime membership on client spending, procuring habits, and total market traits.
- Over 200 million folks subscribe to Amazon’s Prime membership.
- It’s estimated that 184 million Individuals personal a Prime membership as of June 2024.
- Prime members sometimes spend over $1,000 a 12 months, whereas non-Prime members spend between $100 and $500 a 12 months.
- In 2023, Amazon accomplished over 7 billion same-day or next-day deliveries for Prime members. This contains greater than 4 billion objects within the U.S. and over 2 billion in Europe.
- Amazon Prime Video, its streaming service, has over 200 million month-to-month viewers.
Prime Day statistics
Prime Day, initially launched as an unique on-line procuring occasion for Prime members, has advanced into an industry-wide phenomenon, driving client spending throughout a number of retailers.
- On-line client spending on Prime Day in 2024 hit $14.2 billion throughout retailers, an 11% enhance from 2023 and the largest ever since its launch in 2015.
- Unbiased sellers, particularly, bought greater than 200 million objects throughout 2024 Prime Day.
- The typical order worth (AOV) throughout Prime Day 2024 was about $58.
- In 2023, Prime members purchased over 375 million objects, saving over $2.5 billion on offers.
- Manufacturers that marketed within the lead-up to and through Prime Day skilled a 216% enhance in consciousness and a 214% enhance in consideration in comparison with the earlier week.
Amazon vendor statistics
Amazon’s huge market has turn out to be a hub for thousands and thousands of sellers, from small companies to world manufacturers. Amazon helps two promoting fashions: first-party (1P) and third-party (3P). Within the first mannequin, companies promote stock wholesale to Amazon, which then manages pricing, delivery, and returns. Within the 3P mannequin, unbiased sellers use Amazon to promote their merchandise. In the present day, unbiased sellers account for almost all of Amazon’s gross sales. The next statistics will reply your questions on what number of sellers are on Amazon, spotlight the expansion, profitability, and techniques of Amazon sellers, and provides a quantitative reply to what works and what doesn’t.
- There are 9.7 million whole sellers and 1.9 million lively sellers on Amazon in 2024.
- Over 60% of Amazon gross sales come from unbiased sellers, primarily small and medium-sized companies.
Unbiased sellers and SMBs on Amazon statistics
Listed here are some information on gross sales and income that third-party sellers on Amazon make and the methods they use:
- Unbiased sellers within the U.S. bought over 4.5 billion objects on Amazon in 2023. They exported additionally 330 million+ objects to prospects in over 130 nations in 2023.
- On common, sellers achieved a gross sales price of 8,600 objects per minute.
- The typical annual gross sales per unbiased vendor exceeded $250,000.
- Over 10,000 unbiased sellers exceeded $1 million in gross sales for the primary time in 2023.
- Unbiased sellers on Amazon’s platform employed over 1.8 million folks within the U.S. to help their Amazon-related operations.
- 73% of Amazon sellers have a revenue margin of over 10%.
- 35% of sellers obtain over 20% revenue margin.
- 63% of Amazon sellers obtain profitability inside a 12 months of beginning.
- 22% of Amazon’s small-to-medium-sized enterprise (SMB) sellers make over $10,000 month-to-month gross sales.
61%
of paid orders have been bought by third-party sellers within the first quarter of 2024.
Supply: Statista
Manufacturers on Amazon statistics
Constructing a model on Amazon is extra than simply promoting merchandise—it’s about standing out in a aggressive market.
- 100,000+ new manufacturers launched in Amazon’s shops in 2023
- In 2023, model homeowners’ gross sales grew by greater than 22% in comparison with the earlier 12 months.
- Manufacturers with a Retailer noticed 31 instances extra repeat purchases in 60 days.
Information on Amazon instruments and packages for sellers
Amazon offers a collection of instruments and packages designed to empower sellers, enhance gross sales, and improve buyer belief. From cost-efficient delivery options by means of Success by Amazon to superior model safety measures utilizing Model Registry, these initiatives assist sellers thrive in a aggressive market.
- 86% of sellers use Success by Amazon (FBA) to extend gross sales.
- Success by Amazon (FBA) delivery prices 70% much less per unit than premium choices from main US carriers and 30% lower than their normal choices.
- 54% of FBA sellers use the non-public label mannequin to create their very own merchandise and types.
- 35% of SMB sellers select the Residence & Kitchen class. The following hottest classes are Magnificence and Private Care (26%) and Clothes, Footwear, and Jewellery (20%).
- Amazon’s Multi-Channel Success program, which helps fulfill orders past Amazon.com, serves over 200,000 U.S. retailers and has seen a 70% enhance in whole orders fulfilled by the service in 2024.
- Sponsored product campaigns by means of Amazon Adverts value 13%-79% much less per click on than alternate options.
- 33,000+ manufacturers use Amazon’s Transparency program to use distinctive codes to each product unit they manufacture and guarantee its authenticity and accuracy.
- 80% of Amazon sellers additionally use different platforms to diversify their earnings.
- In 2023, Amazon Model Registry blocked or eliminated 99% of counterfeit or abusive listings earlier than manufacturers might report them.
- In 2022, Amazon and its companions lent $2.1 billion to sellers.
Amazon’s influence on retail and client procuring conduct statistics
Totally different customers leverage Amazon otherwise. Their shopping for patterns fluctuate, and so they have distinctive methods to seek for a product they’re in search of. Dive into these statistics to study extra about their utilization preferences.
- 56% of shoppers begin their product searches on Amazon.
- This makes Amazon the highest product search platform than serps (42%), or different websites like Walmart.com (29%), YouTube (13%), and Goal.com (11%).
Amazon person demographics statistics
Understanding who makes use of Amazon lets one determine whether or not the platform is appropriate for his or her merchandise. Listed here are some information on it:
- Millennials use Amazon twice as a lot as Child Boomers.
- About 3% of Amazon’s web site guests are male, whereas 47% are feminine.
- By areas, 86% of Amazon’s visitors comes from the US, adopted by India (1.4%) and Canada (about 1%)
- By age, the 25–34 age group is the biggest, making up 28.81% of Amazon’s guests.
- The second-largest group, 35–44, accounts for 19.57% of tourists.
- 16.18% of tourists fall throughout the 18–24 age group.
- The 45–54 age group represents 15.65% of Amazon’s viewers and guests aged 55–64 make up 12.10% of the full.
- The smallest group, 65+, accounts for 7.68% of web site guests.
Amazon person conduct statistics
These statistics spotlight procuring patterns, age group preferences, and useful insights into how totally different demographics work together with the platform.
- A person, on common, spends 6 minutes and 11 seconds on Amazon’s web site.
- 28% of Amazon purchases are accomplished in 3 minutes or much less, and 50% of purchases in lower than quarter-hour.
- 64% of Amazon buyers are influenced by merchandise with the most effective rankings/opinions.
- 6 out of 10 shoppers get influenced by rankings/opinions with photographs or movies.
- Subscribe and Save merchandise with a ten%-15% low cost will increase gross sales conversion by as much as 1.8X.
- 65% of Gen Z web shoppers would purchase a product from an Amazon advert, indicating the effectiveness of Amazon’s promoting platform.
- Round 70% of Gen Z buyers report wanting on the second web page of Amazon search outcomes and past, indicating the significance of optimizing product visibility within the market.
- Solely about 2% of Amazon Echo customers make purchases by means of Alexa.
Promote at velocity
Like Amazon, e-commerce connects you to a broader buyer base, typically in areas separated by nationwide and worldwide boundaries. It hastens your gross sales course of whereas sustaining a pure stream of operations.
Nevertheless, you should begin with the suitable e-commerce platform to ensure your operations are successfully managed once you begin.
Take a look at our information on tips on how to begin dropshipping and take step one towards changing into an e-commerce entrepreneur.