PARIS — A brand new yr brings a brand new face — Charlize Theron — to Dior Seize, the relaunched Seize Totale skincare line.
“I’ve been a part of the Dior household for over 20 years now, and to have the ability to proceed this relationship in a brand new and thrilling capability is such an honor,” Theron mentioned.
As beforehand reported in Could, the South African star was appointed because the LVMH Moët Hennessy Louis Vuitton-owned home’s ambassador for skincare and jewellery. She had beforehand been the longtime face of Dior’s J’Adore perfume.
The actress and producer has additional strengthened her collaboration with Dior on points concerning social accountability, particularly ladies’s empowerment, reflecting her commitments as an activist and founding father of the Charlize Theron Africa Outreach Undertaking.
Theron was named a United Nations Messenger of Peace in 2008, with a deal with the prevention of HIV and the elimination of violence in opposition to ladies.
“Dior Seize expresses all of the energy of ladies all over the world, no matter their backgrounds, their tales and their life selections,” Theron mentioned. “Dior delivers a message of common femininity that appears past every lady’s persona and distinctive character, to attract energy from inside and reveal an incomparable supply of confidence: stunning and youthful pores and skin.”
Véronique Courtois, chief govt officer of Parfums Christian Dior, mentioned Theron was an apparent alternative for Dior Seize.
“Her magnificence, intelligence and values have epitomized the Dior lady, and her authenticity provides appreciable credibility to this marketing campaign,” Courtois mentioned.
Dior Seize’s up to date serum.
Courtesy of Parfums Christian Dior
The primary Dior Seize advert by which the actress and producer is about to seem will break on Jan. 1 worldwide. It was shot by Brigitte Lacombe.
Theron in 2003 gained the Finest Actress award on the Oscars for enjoying serial killer Aileen Wuornos in “Monster.” She additionally has been granted quite a few different awards throughout her movie profession, which incorporates roles in “Younger Grownup,” “Prometheus,” “Mad Max: Fury Highway,” “Atomic Blonde” and “Quick and Livid 10.”
In 2024, she appeared in “The Previous Guard 2,” reprising her function because the immortal warrior Andromanche of Scythia, aka Andy.
Dior Seize is billed to be an skilled in mom cell analysis utilized to cosmetics. Its new product formulation, beginning with a serum and day cream, had been impressed by regenerative drugs, too, together with how oxygen transport improves pores and skin high quality and reconstruction. The expertise is powered by age-reversal expertise, in line with Dior.
The 2 merchandise can be launched starting on Dec. 26 on dior.com and within the U.S., adopted by China on Dec. 27, and Japan and the European Union in January 2025.
The serum and cream formulation include new expertise known as Oxygeno-Collagen, or OX-C, Therapy, based mostly on a biopolymer of plant origin. It was created with a longstanding accomplice of Dior Science, the Middle for iPS Cell Analysis Utility and accredited by two members of the Dior Reverse Getting older Board.
That scientific advisory board began two years in the past is comprised of 18 scientists from all over the world, who deal with a dozen organic hallmarks of growing older. Dior has signed a sponsored analysis settlement with Stanford Medication and Vittorio Sebastiano, a member of the model’s Reverse Getting older Board, who focuses on stem cells and mobile reprogramming.
“Dior is taking this analysis into the long run, to higher perceive the mechanisms of pores and skin growing older and make investments the cosmetics of tomorrow that can delay the looks of the indicators of growing older, and even visibly reverse the consequences of time,” the model mentioned in a press release.
Costs for the Dior Seize OX-C Therapy Le Sérum will vary from $145 for a 30-ml. bottle to $234 for a 75-ml. bottle. The 50-ml. jar of Crème Jour is to be priced at $145, with its refill at $125.
Seize Totale is Dior’s main core antiaging skincare line. The 40-year-old model saved outpacing its market in 2024, as a result of current robust exhibiting of Hyalushot and Retishot, with patented applied sciences impressed by the dermo-esthetics universe, in line with Courtois.
Dior Seize’s up to date day cream.
Courtesy of Parfums Christian Dior
“Looking forward to 2025, we’re revisiting the core merchandise of the road, the serum and the cream, with a renewed dedication to showcasing the pioneering spirit of this vary, which was first launched in 1986,” she mentioned.
“This relaunch is a testomony to the superior experience behind Seize, which boasts 20 years of analysis and discoveries in pores and skin stem cell science,” the chief continued. “The brand new iteration invests a brand new scientific territory utilizing [an]oxygen provider impressed by regenerative drugs. It additionally consists of patented improvements like a brand new technology of liposomes, a discipline by which Seize was a trailblazer 40 years in the past.”
In the meantime, Theron is gearing up for a chockablock 2025.
“I’m preparing to shoot a extremely enjoyable and intense film for Netflix subsequent yr, so I’m able to get again on set and problem myself,” she mentioned. “We’re additionally wrapping up ‘Previous Guard 2,’ and I’m thrilled to get that out to the world quickly.”
She mentioned others are evidently psyched about that, too, based mostly on feedback on her Instagram feed.
“And I’m doing a variety of producing work with my firm Secret Menu,” continued Theron. “We have now some actually thrilling issues brewing within the TV and documentary house. So I’m feeling 2025 goes to be busy for us.”