43 YouTube Statistics for Creators and Entrepreneurs In 2025

YouTube has made content material creation and sharing easier.

Anybody with a digital camera and an web connection can begin a channel to succeed in audiences worldwide. The video internet hosting platform’s algorithm exhibits customers related content material based mostly on their pursuits.

However YouTube isn’t nearly leisure. It’s a dependable supply of studying and talent improvement and lots of use it to get details about every thing from educational pursuits to DIY tasks. 

Check out the statistics in our article to know YouTube’s present state and how one can higher use it to create and share content material. 

• For the primary time, YouTube’s whole advert and subscription income exceeded $50 billion over the previous 4 quarters, averaging over $12.5 billion per quarter.
• As of July 2024, India had the most important YouTube viewers, with roughly 476 million customers actively partaking with the platform.
• By February 2024, YouTube reported round 100 million paid subscribers throughout its Music and Premium providers, doubling the 50 million subscribers it had in September 2021.

• In February 2024, YouTube movies appeared in over 791.3 million search queries within the US.
• Greater than 14 million movies have been created month-to-month with YouTube’s clipping device.
• YouTube.com acquired 75.95 billion visits.

• In 2024, 83% of surveyed Gen Z creators used a filter, characteristic, or impact on their movies.
• 54% of surveyed customers observe a creator who makes movies in a language apart from their very own.
• In 2024, the typical YouTube go to size throughout units was 23 minutes and 46 seconds. 

• 87percentwatched no less than 4 YouTube codecs final yr.
• International viewers watch a mean of 1 billion hours of YouTube content material day by day on YouTubeTV.
• 54.4% of world YouTube viewers determine as males and 45.6% as girls.
• The most important group of YouTube customers is between 25 to 34 years outdated.
• Extra girls viewers than males are within the 65 and older age vary.
• 89% of YouTube customers have an undergraduate diploma or greater.
• The 25-34 age group makes up 21.3% of YouTube customers, adopted by the 35-44 age group. Younger adults aged 18-24 make up 15.5% of customers.

• YouTube channels with 100,000 to 1 million subscribers have the very best engagement fee at 3.5%.
• MrBeast was the highest trending YouTube creator within the US, with 332 million subscribers.
• The Grand Theft Auto VI trailer had over 93 million views within the first 24 hours, which set a file.
• The highest three movies in 2024 have been Child Shark Dance by Pinkfong Youngsters’ Songs & Tales, Despacito by Luis Fonsi, and Johny Johny Sure Papa by LooLoo Youngsters.

• Probably the most subscribed YouTube channels are T-Sequence, with over 279 million subscribers; MrBeast, with 332 million subscribers; and CoComelon, which has 183 million.
• T-Sequence has over 249 billion views for 20,000+ movies.
• “Child Shark Dance” is the most-viewed YouTube video, with over 14 billion views.
• “Despacito” is the second most-viewed YouTube video, with 8.54 billion views.
• “Johny Johny Sure Papa” by LooLoo Youngsters is the third most-viewed YouTube video with 6.86 billion views.
• The video for “Butter” by BTS holds the file for the quickest video to succeed in 100 million views.

YouTube has helped entrepreneurs attain hundreds of thousands of customers. It permits manufacturers to search out related audiences and have interaction them via commercials and branded content material. Many accomplice with influencers to reap the benefits of their attain within the goal neighborhood, amplifying their model’s message and promotional content material. 

Take a look at the statistics under to see if YouTube is an effective match for advertising your services or products. 

• YouTube acquired 20.96 million visits from paid social and paid search site visitors in 2024.
• On common, YouTube had 21.6 million visits per 30 days from paid site visitors. 
• 59% of entrepreneurs plan to extend their natural actions on the platform. 66% plan to extend their use of movies.
• YouTube adverts can attain 30.9% of the world’s inhabitants.

• 59% of individuals discover YouTube adverts extra related than community TV or different streaming apps.
• 43% of advert patrons say their largest purchasers promote on YouTube Shorts.
• 52% of manufacturers really feel assured promoting on YouTube, whereas 48% of manufacturers are skeptical about YouTube’s trustworthiness. 

Towards a greater video technique

When you have a video technique, use these statistics as references to optimize it to your viewers. These audiences are related for you as YouTube exhibits content material based mostly on curiosity. And should you don’t have a method for video content material, now could be the time to spend money on creating work for a trusted platform that may put you and your model in entrance of billions of customers. 

Study video advertising statistics to get extra insights into the artwork of video creation and promotion.