Is LinkedIn Premium Price $30/Month? What G2 customers Suppose

I’m on LinkedIn day-after-day. 

As one of many main networking instruments, it’s my go-to platform for connecting with the suitable individuals, discovering thrilling new job alternatives, and staying within the loop on the most recent trade developments. It is a useful a part of any critical skilled’s profession toolkit.  Actually, I landed my present job two years in the past, due to LinkedIn Premium. 

However right here’s the query I maintain coming again to: ought to I improve to LinkedIn Premium? I first tried it throughout a job hunt with the one-month free trial and not too long ago subscribed once more to construct my private model. 

LinkedIn Premium actually guarantees lots – an AI assistant, limitless profile views, superior networking instruments, and unique job insights. It feels like a trump card for job seekers and professionals alike.

However does it ship on these guarantees? Beginning at about $30 per 30 days, it’s honest to ask – is LinkedIn Premium value it, or is it simply one other expense that provides up?

On this article, I’ll share my private expertise with LinkedIn Premium, together with insights from over 240 G2 opinions from professionals who’ve examined each free and premium variations.

Observe: All opinions shared under are from verified G2 customers. For extra particulars on our course of to confirm reviewers and approve opinions, please discuss with G2’s assessment moderation pointers.

Over one billion individuals use LinkedIn right now. We use it to showcase our expertise, join with friends, and discover job alternatives. Whereas the free model supplies the important instruments for these functions, LinkedIn Premium affords superior options tailor-made to particular skilled wants. 

• Premium Profession: Targeted on job seekers and professionals aiming to develop their private model.
• Premium Enterprise: Designed for small companies trying to broaden their networks, visitors, and prospects and entry deeper insights for his or her enterprise web page.

Aside from these, LinkedIn additionally affords two different subscription plans tailor-made for gross sales professionals and recruiters. 

• Gross sales Navigator: Constructed for salespeople searching for to generate leads and construct shopper relationships.
• Recruiter Lite: Tailor-made for recruiters and hiring managers to optimize candidate searches.

Check out this detailed comparability of the free model versus Premium plans:

*Consists of particulars on the fundamental plan of Gross sales Navigator and Recruiter Lite.

Let’s give attention to the LinkedIn Premium Profession plan on this article, as they’re essentially the most related for job seekers and professionals. 

 In case you’re trying to generate leads, construct shopper relationships, or streamline candidate searches, you would possibly discover Gross sales Navigator or Recruiter Lite plans higher suited to your wants.

LinkedIn Premium value

Right here’s a breakdown of LinkedIn Premium prices for various plans:

LinkedIn affords a 30-day free trial for its Premium plans. You’ll want to supply cost particulars to activate the trial. 

Considered one of LinkedIn Premium’s most useful options is InMail messaging. It permits you to join with anybody, even when they’re outdoors your community – a major improve from the free model, the place you possibly can solely message current connections. This makes it simpler to attain out to recruiters, trade leaders, or potential collaborators.

InMail credit on LinkedIn Premium plan 

Throughout my job search, I used InMail strategically to attach with hiring managers and electronic mail recruiters. The outcomes? have been spectacular: nearly 3 out of 5 responded to my messages and gave me extra details about function expectations, firm, and development alternatives. This direct line of communication usually gave me an edge over different candidates.

Now, as a advertising and marketing skilled, I proceed to make use of InMail to succeed in out to trade specialists, fellow entrepreneurs, and thought leaders in my subject. These conversations have led to collaborations, knowledgeable insights for my tasks, and even mentorship relationships which were invaluable for my profession development.

In case you’re a job seeker, freelancer, or skilled in networking-heavy fields like gross sales and advertising and marketing, InMail is a strong device for networking, lead technology, and profession development.

2. Profile insights for higher visibility

Most LinkedIn Premium customers worth the numerous edge it supplies over the free model in boosting visibility and impression on the platform by means of detailed profile insights. 

With Premium, you possibly can view a whole record of who has seen your profile over the previous 90 days, together with insights on how they discovered you. 

LinkedIn Premium profile insights

This characteristic was notably invaluable throughout my job search section. It allowed me to establish firms and hiring managers who confirmed curiosity in my profile, a profit most different job boards don’t supply.

Moreover, superior analytics on content material efficiency, engagement, and impressions will help you refine your LinkedIn content material technique. By understanding viewers engagement, you possibly can tailor your posts to construct a stronger private model and thought management. Personally, I’ve used this characteristic to pinpoint which posts resonate with my viewers and modify my content material for max impression.

Content material Analytics on LinkedIn Premium

3. Applicant insights for smarter job purposes

Amongst all of the Premium options, Applicant Insights is a favourite of mine when making use of for positions. With this, for each job posting you have a look at, you get to see: 

• In-demand abilities evaluation: See precisely which abilities recruiters are prioritizing, how your profile stacks up, and what you’re lacking. It performs an enormous function in tailoring your profile and resume accordingly.
• Candidate comparability metrics: Perceive the way you evaluate towards different candidates by way of expertise, schooling, and ability match.
• Actual-time software information: Monitor your place within the applicant queue and the overall variety of purposes.
• Firm perception: Entry detailed details about firm development and hiring developments to make knowledgeable choices.

I used this characteristic extensively whereas making use of for positions because it gave me essential visibility into the place I stood towards different candidates and adjusted my strategy to job purposes. For instance, once I found I used to be lacking a essential ability that prime candidates had for a place, I paused to upskill earlier than making use of.

Applicant insights with LinkedIn premium

In one other case, the place I noticed a whole lot of candidates had already utilized, I used InMail to contact the hiring supervisor instantly for a quicker response. 

Applicant insights with LinkedIn premium

These insights provide help to prioritize which roles to pursue and when to take a position additional effort. 

4. LinkedIn Studying for upskilling

LinkedIn Studying is likely one of the favourite options amongst many Premium customers, together with me. The platform has over 22,000 expert-led programs, with new ones added each week. They cowl a variety of subjects and abilities throughout industries. 

Programs on LinkedIn Studying

The self-paced studying format makes it simple to upskill by yourself schedule. You may select particular person programs based mostly in your pursuits or profession targets and even observe a structured studying path tailor-made to a selected function – no matter fits your type.

Finishing LinkedIn Studying programs enhances your resume and provides your profile knowledgeable enhance when shared immediately along with your community. It’s good for each job seekers trying to strengthen their {qualifications} and professionals aiming to remain forward of their fields.

5. AI assistants for productiveness

A serious benefit that comes with the Premium plans is the generative AI-powered instruments. These good assistants assist with nearly every part – from drafting outreach messages to fine-tuning your LinkedIn profile and your job purposes. You may even use the AI device to spruce up the profile introduction part. 

AI assistant on LinkedIn Premium

I frequently use LinkedIn’s AI assistant to draft my posts and personalize InMail messages and connection requests. The little perk? It saves me priceless time and nonetheless maintains knowledgeable contact.

6. Superior seek for focused connections

The ultimate and most sensible characteristic of the Premium plan most customers respect is the sturdy search filters for locating job alternatives, individuals, and firms. 

In contrast to the fundamental search accessible within the free model, Premium’s superior filters allow you to slender down your search with exact standards. Take, for instance, the filters to search out individuals. You may specify connections, places, firms, key phrases, job titles, previous firms, colleges, industries, and companies. You may even discover individuals based mostly on who they observe and connect with. 

Superior search with LinkedIn Premium

For job seekers, this implies pinpointing roles at particular firms and even figuring out key decision-makers to succeed in out to. Professionals targeted on networking, like gross sales and advertising and marketing, discover it notably helpful for figuring out prospects and warming up chilly outreach.

Different LinkedIn Premium options you shouldn’t overlook:

• Limitless individuals looking: View limitless profiles past your community to broaden your connections.
• Open profile: Let anybody message you at no cost, even outdoors your community, rising your probabilities of significant connections.
• Non-public looking: In contrast to free accounts, which permit restricted personal looking, Premium permits you to keep fully discreet whereas permitting you to see who considered your profile.
• Interview preparation device: Apply with generally requested interview questions and pattern solutions supplied by trade professionals.
• LinkedIn Premium badge: Show the gold Premium badge in your profile, signaling to others that you just’re critical about networking {and professional} development.

2. Restricted InMail credit

Though InMail messaging is certainly one of Premium’s signature options, the month-to-month credit score restrict of 5 InMails for the Premium Profession plan is restrictive for customers who incessantly depend on it for outreach. This is likely one of the most typical gripes amongst customers, be they job seekers or professionals.

3. Spammy messages and commercials

One other recurring criticism from LinkedIn Premium customers is the presence of commercials and spam-like content material of their feeds. Many customers count on a cleaner, extra targeted expertise as Premium members, however the presence of irrelevant updates and promotional materials usually detracts from LinkedIn’s skilled attraction.

4. No assured outcomes 

Whereas LinkedIn Premium supplies instruments to boost visibility and networking, options like InMail and profile insights don’t at all times assure tangible outcomes, corresponding to job affords or significant connections. This may be irritating for customers who count on a better return on their funding. 

It’s essential to acknowledge that these instruments are facilitators, however success finally relies on elements like how you utilize them and exterior circumstances, corresponding to market competitors or recipient engagement.

Setting life like expectations is essential to taking advantage of LinkedIn Premium. It’s a platform that opens doorways however doesn’t stroll you thru them.

Trying to make use of LinkedIn for what you are promoting? Study the way to create your LinkedIn Enterprise Web page in 4 simple steps.