McDonald’s Is Lastly Bringing Again the Snack Wrap

McDonald’s couldn’t have identified in 2006 after they launched an unassuming tortilla-wrapped rooster tender that it might burrow so deeply into the hearts, minds, and palates of American shoppers, but the Snack Wrap stays one of many chain’s most beloved releases of the twenty first century. Ever since its discontinuation in 2016, followers have begged McDonald’s to deliver it again to the menu, and after eight lengthy years of that plea, McDonald’s may simply be granting their want. The chain has teased the return of Snack Wraps on social media, and the response has been explosive. 

On Thursday, December 5, McDonald’s posted a picture to Instagram with the textual content “snack wraps xx.xx.2025” and the caption “can’t consider i simply posted this.” (For the unfamiliar, McDonald’s social media presence fashions itself as a mildly disaffected Gen Z client and makes use of language and capitalization consistent with that persona.) Simply two hours after its preliminary posting, the submit has almost 33,000 likes and properly over 1,400 feedback with sentiments like “Don’t mislead me proper now” and “Please inform us this isn’t a drill.”

If these reactions sound guarded, it’s as a result of followers have good motive to doubt the excellent news. Whereas different quick meals choices have induced emotional responses from shoppers up to now — see the Popeyes Rooster Sandwich or the Taco Bell Mexican Pizza — nothing compares to the sustained heartbreak of long-suffering McDonald’s devotees who merely want to see the return of the Snack Wrap, and whose hopes have been repeatedly dashed. 

In 2022, TikTok movies went viral purporting to point out the Snack Wrap’s return to U.S. McDonald’s areas (as a result of, oh yeah, it’s persistently out there abroad). But these turned out to be dupes, with folks special-ordering the wrap at sure franchise areas that occurred to have the approximate elements readily available. Then, in 2023, McDonald’s answered followers’ demand for a Snack Wrap by form of, however not likely, committing to possibly contemplating the return of the Snack Wrap sooner or later. 

In July 2024, it was revealed that McDonald’s had concluded a take a look at run of Crispy Rooster Tenders in restricted markets, which suggests that every one the weather have been now in place to ultimately re-release the Snack Wrap. But that revelation was adopted by months of crickets on the Snack Wrap entrance. Followers are prepared and desirous to snap them up. And in some unspecified time in the future in 2025, it looks as if they’ll lastly have the possibility. 

There’s actually nothing all that difficult in regards to the Snack Wrap: It’s a crispy rooster tender with lettuce and cheese, plus a alternative of sauce, rolled up in a tortilla. However their worth level was decrease than different entrees and sides on the menu, and it made for a great complementary add-on to a variety of orders. These concerns — worth, little treats — matter to folks now greater than ever, and with McDonald’s rooster enterprise outpacing its beef gross sales, it’s the right time to achieve straightforward accolades by bringing again the Snack Wrap as soon as and for all.