Joey King Stars in e.l.f. Energy Grip Primer Marketing campaign Alongside Lucien Laviscount

Joey King is aware of the ability of a superb primer.

The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new “eyes. lips. face. fandom.” marketing campaign that speaks on to sports activities fanatics — and followers of its best-selling Energy Grip Primer.

In a hilarious video, King stars alongside Emily in Paris actor Lucien Laviscount to recreate a well-recognized — and sometimes awkward — state of affairs: assembly the dad and mom. Beneath the guise of superstition, King’s character dons a half-face of face paint in her workforce’s colours all through the whole soccer season — together with whereas assembly Laviscount’s character’s dad and mom.

“So, you by no means take it off?” the dad and mom ask, earlier than the advert jumps right into a montage of King in waking up in mattress, pedaling away in a spin class and on the workplace, all whereas sporting her face paint.

The make-up stays put because of e.l.f. Energy Grip Primer, in fact.

“There is a purpose it’s so beloved and so standard, as a result of it really works so nicely and the formulation is unbelievable,” King tells PEOPLE completely. “I am unable to say sufficient good issues about it.”

In a press launch, e.l.f. Magnificence’s Chief Advertising and marketing Officer Kory Marchisotto says that one Energy Grip Primer is bought each 3.5 seconds.

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“Fandom fueled by an e.l.f.ing superb neighborhood of undefeated fanatics,” Marchisotto continues. “Our neighborhood is comprised of a lovely tapestry of kindred spirits rallying round a shared ardour, not as a result of they match right into a field outlined by another person. We don’t enable stereotypes to restrict the viewers of our merchandise.”

As she did on this yr’s romantic comedy A Household Affair, King showcases her humorousness within the e.l.f. marketing campaign.

“I beloved that he was as all the way down to get as ridiculous and humorous and foolish as I used to be and we simply had a lot enjoyable collectively,” she says of working with Laviscount. “I believe it is all the time good it is like a judgment free zone. You possibly can attempt various things. You possibly can embarrass your self and it isn’t embarrassing in any respect. And so I actually appreciated that.”

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Fortunately, the Emmy nominee’s real-life experiences along with her vital different’s household is considerably much less awkward than her e.l.f. character’s. This vacation season, she’s excited to have fun along with her husband, Steven Piet.

“All of us are doing Secret Santa between my husband’s household and my household,” King says. “However what’s additionally cool is that Hanukkah begins on Christmas this yr, which does not all the time occur, in order that’s all the time actually enjoyable to begin celebrating Hanukkah throughout Christmas.”

King additionally sees the vacations as a chance to play with magnificence appears to be like.

“I love to do matching make-up to regardless of the vacation is,” the actress explains. “So on our Hanukkah dinner, I wish to typically do blue eyeliner and typically I will use the H2O Proof Inkwell Eyeliner within the shade Bluebird.” King’s different e.l.f. favorites embody the Pout Cloud Lip Plumping Pen and Lash EXNDR Mascara.

“I’ve grown up loving e.l.f.,” she says. “I began dabbling in make-up roughly once I was 13 years outdated, and e.l.f. has been part of mine and my sister’s beauty lives for thus lengthy. I imply, everybody is aware of about e.l.f. As a longtime fan of the model, it was simply actually, actually thrilling that they considered me [for this campaign] as a result of everybody’s all the time pondering of them.”