The MAGIC and Coterie commerce exhibits returned to New York’s Jacob Okay. Javits Heart this week. Throughout each exhibits, rising labels and new exhibitors introduced recent collections for fall 2025, together with ready-to-wear, footwear and equipment.
Coterie, the biannual superior up to date and up to date present, featured a brand new curation of worldwide labels from the likes of South Korea, Africa, Italy, Southeast Asia, Latin America and extra. As well as, a devoted après ski part showcased winter fashions; a debut Trend Institute of Expertise exhibition highlighted the work of twenty-two college students, and the huge commerce present ground supplied 1000’s of rising and storied labels throughout footwear, attire, denim and equipment.
On the MAGIC ground, greater than 300 labels throughout girls’s younger up to date, development and trendy sportswear labels debuted new collections, with 20 % of the ground represented by new manufacturers together with Limitless Rose, Shiraleah, Judy Blue Denims, Liv Bella Vita, Loucia and extra.
Right here, WWD highlights eight up to date girls’s rtw and equipment manufacturers from the New York Coterie and MAGIC exhibits.
Coterie
Appears to be like from BruceGlen’s fall 2025 assortment.
Courtesy of BruceGlen
BruceGlen
Cofounders: Bruce and Glen Proctor
Backstory: The model initially launched in 2006 earlier than the dual brother duo took a break to work for different labels, together with Macy’s and American Rag. In 2019, they relaunched the BruceGlen model as it’s recognized as we speak.
“We’ve executed vogue weeks in Milan, Paris, Nigeria, Los Angeles and New York. In latest occasions, we’re being extra intentional and extra sustainable,” they stated of attending Coterie for the primary time after displaying by-appointment at February’s Black in Trend Council showroom and releasing a collaboration with Hole inside the Hole x Harlem’s Trend Row assortment.
“We produce sustainably within the Dominican Republic with the corporate Resonance Manufacturers. We have now a proprietary printing system that has zero water wastage; 50 % much less electrical energy used within the printing course of and 90 % much less ink, and staff within the manufacturing facility are paid a good wage. The carbon footprint is extraordinarily low as a result of every thing is finished beneath one roof till it’s packaged and able to be shipped,” they advised WWD.
Along with dwelling and dealing collectively to create the model’s signature colourful and joyful fashions, they’re additionally ministers and based “The Church” in Los Angeles and New York.
Key items: “Our dialog with retailers is to have the ability to do one thing extra customized for every, as a result of we are able to achieve this in the best way that we produce,” they defined of fall. Colourful dot and gradient prints are key for fall’s mix-and-match kinds, as throughout cupro twill matching units and pleated trousers, maxi shirtdresses, shrunken denim jackets with matching miniskirts, and turtlenecks.
Value: Beginning at $85, with common costs ranging $295 to $595
Fairchild Baldwin’s new ombré necklace.
Courtesy Fairchild Bladwin
Fairchild Baldwin
Founder: Jill Fairchild
Backstory: Fairchild Baldwin started greater than 10 years in the past. Fairchild began with a condensed purse assortment, successful the rising designer an award from the Accent Council, after which expanded into jewellery together with her trademark necklaces. Fairchild has amassed numerous collectors of her necklaces and she or he continues to evolve the piece. “It truly is a hand-crafted piece,” Fairchild, daughter of longtime WWD editor in chief and writer John Fairchild, stated of her new kinds, which develop with new spherical beads. “It’s received three totally different dimension beads. And the best way it’s strung is that it strikes so properly with the neck.”
Key items: New necklace kinds with marbleized beads that mimic horn and jade, new ombré kinds utilizing spherical beads — she usually makes use of faceted beads — which improve the general shine.
Value: $395
Sunni Sunni’s Blucher cut up runner.
Courtesy Sunni Sunni
Sunni Sunni
Founder: Sunni Dixon
Backstory: Earlier than launching in 2020, Sunni Dixon, who’s self-taught, made customized items for each Nicki Minaj and Beyoncé Knowles-Carter. He started his model with two kinds and pictures of his nephew carrying his work, which went viral. “I didn’t even get to submit photos earlier than individuals have been posting it,” Dixon stated. “It actually had its personal second.” 4 months later, Saks Fifth Avenue got here calling and he’s been with the retailer ever since. His square-toe footwear has change into a trademark of his model.
Key items: Dixon is increasing with new stacked kinds utilizing vegetable tanned leather-based; a Barrel Overflow pant suiting, made with stretch suiting and completed with embedded leather-based slides; an Overflow sweats with idler made with French terry and embedded leather-based loafers; a brand new Blutcher cut up runner, alongside together with his classics reimagined, the Reece square-toe boot and the Lonel mule.
Value: $45 to $1,200
Leather-based “wet-look” jackets from Verosenso’s fall 2025 assortment.
Courtesy of Verosenso
Verosenso
Commerce advertising supervisor: Marcos Dantas
Backstory: Based 25 years in the past, Verosenso is a leather-based specialist out of southern Brazil. “We eat plenty of meat and put on plenty of leather-based, so that is one thing that could be very cultural for us,” defined Dantas on the demand for animal skins within the area. Verosenso is at present seeking to re-enter the U.S. market, beginning with the East Coast. Therefore the choice to current at Coterie for the primary time. “We expect New York will settle for plenty of the methods and traits that we carry to leather-based,” Dantas continued. Touting the model’s use of handled lamb over cowhides, he added: “It’s extra comfortable, lighter. It’s not stiff.”
Key items: This season Verosenso is pushing a high-shine “wet-look,” nodding to the ‘60s when patents and vinyls have been all the craze. The retro inspiration extends to mod kinds like svelte moto and automotive jackets worn over miniskirts. Animalia can be key with leopard spots and crocodile-embossing used for leather-based tailor-made separates. Bringing leather-based to night, there’s a halter-neck cocktail costume in cherry purple.
Value: $200 to $500
A “multi-media” fur coat by Tosato.
Tosato Furs
Model supervisor: Steven Zuckerman
Backstory: Primarily based in Istanbul, Tosato is a family-run furrier established in 1985 by Celal Guller, whose brother Erdal joined as chief designer within the ‘90s. Tosato exports to Russia, Ukraine, Europe and North America, hiring brokers as model managers in every area. 4 years in the past, Steven Zuckerman was tapped to symbolize Tosato within the U.S., contributing to “double-digit development,” he stated, with an eye fixed towards hipper fur-wearers. “Since fur will not be precisely cherished everywhere in the world as we speak, we’ve taken one other strategy,” Zuckerman stated, pointing to new “multimedia” items that collage numerous animal skins collectively in a single garment. “They’ve put us in après ski, as a result of the look actually does really feel like après ski,” he continued, referring to Tosato’s placement on the Coterie ground. “In the event you go to Denver, in case you go to Vail, you’re going to seek out this combination of fur combos.”
Key items: Taking cues from efficiency put on, the autumn assortment options fur and nylon puffers alongside extra luxurious objects like a hooded rabbit poncho and floor-length gown coat with patchwork fox, shearling and mink. Zuckerman stated the ‘70s is a development he’s leaning into and modeled a worn-looking aviator jacket in brown leather-based with shearling trim.
Retail worth: $750 to $6,500
A glance from Present Me Your Mumu fall 2025.
Courtesy of Present Me Your Mumu
Present Me Your Mumu
Cofounders: Cammy Miller and Cologne Trude
Backstory: After graduating from UC Berkeley, Miller and Trude moved to New York collectively to work within the vogue trade.
“One spontaneous journey to Miami in 2009 led to the creation of Present Me Your Mumu and the remaining was historical past,” they stated of launching their label in 2010 out of their shared New York Metropolis house after creating their very own mumus throughout their Miami trip. The duo sourced materials, created patterns, shipped merchandise and launched the model’s e-commerce enterprise from the house earlier than relocating to Los Angeles and dealing full-time to construct their headquarters. Since then the label has expanded into a way of life model together with attire, swim, denim, knitwear, childrenswear, plus-size apparel, bridesmaid attire and extra.
After a five-year hiatus, the model returned to Coterie this season with the intention to develop enterprise within the Northeast after discovering success within the South.
Key items: For fall, rodeo-inspired jackets and knitwear; playful printed pajama units, and celebration attire.
Value: $68 to round $498, with common costs starting from $98 to $298.
MAGIC
Liv Bella Vita’s sea life jewellery.
Liv Bella Vita
Founder: Emarie June
Backstory: June launched her model in 2023 and this was her first time at MAGIC. “I grew up on the coast, and I wished one thing that was reasonably priced but luxurious, that you might put on within the salt water pool and chlorine,” June stated. Liv Bella Vita’s items are made with bodily vapor deposition, a course of the place the fabric is positioned in a vacuum-sealed chamber and vaporized with a titanium and 18-karat gold layer, making it proof against chlorine, salt water, and waterproof. Her items use marine life as inspiration with seashells and pearls.
Key items: June calls her items “coastal articles,” like her Amalia conch shell adjustable ring, Anita pearl and shell hoop earrings, Azure seashell and starfish pearl cluster earrings, Elsa shell starfish appeal bracelet.
Value: $45 to $65
A glance from Loucia.
Courtesy of Loucia
Loucia
Founder: Colleen Cho
Backstory: After slicing her enamel as a designer within the vogue trade for over 10 years, Cho launched Loucia, an rising Los Angeles-based up to date girls’s label, in 2023.
“With a level in vogue design and expertise as each head designer and artistic director, I based Loucia to totally specific my creativity and design with out limitations. My aim is to create a high-quality label that seamlessly blends trendy components with timeless, vintage-inspired silhouettes,” Cho stated, noting the autumn assortment was impressed by the mid ’90s.
She stated that the model’s buyer is trend-driven. The model at present wholesales to pick boutiques; attended the MAGIC present in New York Metropolis for the primary time this season, and plans to launch its e-commerce enterprise sooner or later
Key items: Nineties-inspired kinds together with a khaki trenchcoat with detachable darkish brown corduroy collar; cotton tank attire with full nylon skirts; a satin polka-dot minidress with matching scarf and ruffle trim; girly striped boxer shorts; indigo-wash wide-leg denim pants and matching button-up, and simple attire and tops with twisted shoulder particulars.
Value: Common costs vary from $20 to $50.