LinkedIn, a social networking platform for professionals, is widespread with folks, particularly these in search of jobs or actively establishing significant connections. Since its inception in 2003, it has grown tremendously to the purpose the place Microsoft began seeing it as an investable asset.
Microsoft acquired LinkedIn in 2016 and related its information with Microsoft Workplace instruments, making a unified expertise for professionals. The platform is now transferring towards LinkedIn’s mission of “connecting the world’s professionals and making them productive and profitable.”
The statistics under will allow you to perceive LinkedIn’s previous, current, and potential whereas offering key insights into exploring the social community platform.
LinkedIn customers statistics: Who’re these 1 billion members?
LinkedIn’s “About” web page confirms it has over 1 billion members in over 200 international locations. Are you able to guess who they’re?
The bulk are people such as you and me. Some would possibly converse a distinct language or be primarily based in a distinct location, however all have the identical intention: Creating or in search of financial alternatives.
Curiously, LinkedIn’s imaginative and prescient assertion carries the identical intention with it.
Listed below are some statistics that may assist visualize LinkedIn customers in response to their attributes:
- The entire of Europe mixed has a person base of over 287 million.
- Asia Pacific contributes greater than 310 million LinkedIn customers in 2024.
- 56.4% of LinkedIn customers are male, whereas 43.6% of the group is feminine as of January 2024.
Supply: Statista
- The bulk (50.6%) of LinkedIn customers are between ages 25 and 34. The 18-24 age group constitutes 25.5% of LinkedIn’s person base. Folks aged between 35 and 54 are 21.2% on the platform. The over-55 age group is 3.8% of the whole customers.
230 million
LinkedIn customers are from the US as of 2024. India ranks second with greater than 143 million customers, and Brazil ranks third with greater than 81 million customers.
Supply: LinkedIn
- 87% of younger professionals (ages 18 to 24) use LinkedIn to hunt for jobs.
- 80% of LinkedIn customers drive enterprise selections.
- In suburban areas, 36% of LinkedIn customers dwell, 31% in city areas, and solely 18% in rural areas.
- LinkedIn has over 180 million senior-level influencers, 65 million decision-makers, and 10 million executives on the C-level.
LinkedIn utilization statistics: How do folks use LinkedIn?
These statistics present how folks work together with content material on LinkedIn. You get insights into what to incorporate in your content material or tips on how to goal it to get respectable engagements from the customers.
- 310 million customers had been lively month-to-month on LinkedIn when its complete customers had been 900 million. With a person base of over 1 billion in 2024, round 345 million can be lively on the platform on a month-to-month foundation.
- LinkedIn members devour 15 instances extra content material than job seekers.
- The engagement charge for video posts on LinkedIn is 5 instances increased than that for normal posts.
- A protracted-form LinkedIn put up results in 30% extra engagement than a normal put up.
- LinkedIn influencers have a ten instances larger engagement charge than the common person.
- LinkedIn Pulse has an viewers of 200 million folks each month.
93%
of B2B content material entrepreneurs use LinkedIn for natural social advertising and marketing.
Supply: LinkedIn
- 48% of LinkedIn customers log in month-to-month, and 16% log in day by day.
- It’s twice as frequent to share LinkedIn articles as different forms of posts on social media.
- Amongst LinkedIn customers, 61% interact with different folks’s beneficial content material.
- When LinkedIn began testing its short-form video content material in March 2024, 20% of customers tried it.
- There’s a 30% enhance in engagement on LinkedIn when posts embrace hashtags.
LinkedIn stats for entrepreneurs and advertisers
These statistics speak in-depth about the kind of content material that works optimally on LinkedIn. It coveys insights into what entrepreneurs and advertisers can count on when ideating and strategizing LinkedIn campaigns.
These statistics will allow you to set aspirational objectives on your social media campaigns.
- 80% of B2B leads from social media come from LinkedIn.
- Commercials on LinkedIn attain greater than 14% of the promoting viewers globally.
- The LinkedIn promoting community reaches over 12% of the world’s enterprise decision-makers.
- LinkedIn promoting will increase model notion by 3x. Entrepreneurs have a 2x conversion charge on the platform.
- Posts that ask questions get 50% extra feedback on LinkedIn.
- 89% of gross sales professionals depend on LinkedIn to shut offers. 73% of patrons usually tend to take into account a model if the salesperson contacts them via LinkedIn.
97%
of B2B entrepreneurs use the platform for content material advertising and marketing.
Supply: LinkedIn
- LinkedIn is 277% higher at producing high-quality leads than Fb and Twitter.
- LinkedIn’s common cost-per-click is $5.26, and its price per lead is 28% decrease than Google Adverts.
- LinkedIn Sponsored Content material advertisements get 15% extra engagement than different advertisements.
- LinkedIn drives 46% of social site visitors to B2B firm web sites.
- There are 20 instances extra shares of LinkedIn video advertisements than different forms of content material on LinkedIn.
- Over 67 million firms are listed on LinkedIn. Corporations with full LinkedIn pages get 30% extra weekly views. A brand new LinkedIn firm web page positive aspects about six natural followers every day.
- 70% of potential patrons belief LinkedIn as one of the crucial dependable info sources.
- 90% of top-performing B2B advertising and marketing firms measure their content material efficiency.
- Lengthy-form content material (1,900+ phrases) performs higher on LinkedIn. Alternatively, impartial language posts obtain extra feedback and views than posts with optimistic or damaging sentiments.
- LinkedIn posts with photos get twice the engagement.
- LinkedIn customers are 20 instances extra prone to share movies.
- 81% of Sequence A startups give attention to lead technology campaigns on LinkedIn.
- Articles with titles between 40-49 characters carry out the very best on LinkedIn.
- 81% of Sequence A startups give attention to lead technology campaigns on LinkedIn.
- LinkedIn Web page updates with hyperlinks see as much as 45% extra engagement than updates with out hyperlinks.
- Audiences uncovered to model and acquisition messages on LinkedIn are 6 instances extra prone to convert.
LinkedIn statistics for recruiters and HR professionals
These statistics give an outline of the state of expertise in 2024. Let’s check out them to grasp how aggressive it has been to search out the fitting expertise in LinkedIn’s persistently rising expertise pool.
- Greater than 35 million customers have proven curiosity in profession growth on LinkedIn.
- LinkedIn members record over 40 million skilled certifications on their profiles.
- LinkedIn has over 20 million job listings obtainable at any time.
- Greater than 87% of recruiters use LinkedIn to search out and display candidates.
- Over 100 job purposes are submitted each second on LinkedIn.
35%
of recruiters have seen a referral backfire on account of an absence of match between the candidate and the job.
Supply: LinkedIn
- Over 27 million folks have used LinkedIn Studying to enhance their abilities.
- LinkedIn’s Numerous Hiring function helps employers enhance variety by 20%.
- 92% of LinkedIn customers say their community helps them make higher profession selections.
- Corporations with Profession Pages on LinkedIn get 30% extra job candidates.
- LinkedIn’s inner hiring function cuts hiring time by 30%.
- The LinkedIn Wage software supplies insights for greater than 6 million jobs worldwide.
- LinkedIn’s Worker Engagement software will increase worker engagement by 50%.
LinkedIn basic statistics
Under are some basic statistics you would possibly discover attention-grabbing in terms of skilled social community platforms. Get an outline of the state of LinkedIn and make knowledgeable selections in case you’re selecting it for advertising and marketing or hiring functions.
- Members who interact in LinkedIn Teams get 15 instances extra views on their profile posts.
- Optimized LinkedIn profiles are 40 instances extra prone to obtain new alternatives.
- The typical LinkedIn person has round 930 connections.
- LinkedIn customers with suggestions are 3 instances extra prone to be contacted by recruiters.
- Each month, LinkedIn members ship over 2 billion connection requests.
- The response charge for LinkedIn InMail messages is 300% increased than that for normal emails.
- LinkedIn’s High Voices posts obtain 200% extra engagement on common.
3 million teams
It helps them entry the area of interest group to construct stronger relationships.
Supply: LinkedIn
- Members who share content material on LinkedIn get 4 instances extra profile views.
- LinkedIn customers who put up weekly acquire twice as many connections.
- Profiles with endorsements are 10 instances extra prone to be seen.
Make the fitting alternative
With over 1 billion customers, LinkedIn is a superb platform for entrepreneurs to run campaigns with totally different content material varieties. Video content material guarantees the next conversion charge on LinkedIn.
It supplies a big pool of expertise and instruments for recruiters and companies to make hiring simpler whereas creating avenues for worker engagement.
Study extra about various kinds of free social media platforms and see which fits your wants the very best.