6 Greatest E-commerce Platforms of 2025: My Evaluation

My journey in digital advertising and marketing started at an e-commerce company. I labored carefully with purchasers operating their companies on e-commerce platforms like Shopify, BigCommerce, and Magento.

It was there that I developed a powerful basis in understanding what makes an e-commerce platform helpful—totally related performance, scalability, and ease of use. I’ve at all times been interested by which platform would go well with most companies. I wished to check e-commerce platforms that will assist not simply my dream pet retailer enterprise but additionally a digital retailer and a e-newsletter sooner or later.

I don’t love coding, and I wished instruments that will assist me from the get-go. To make sure a well-rounded analysis, I collaborated with totally different enterprise homeowners to know how these platforms have developed over time to satisfy trendy enterprise wants.

Under, I’ll share my expertise with the six greatest e-commerce platforms after hands-on testing and detailed evaluation. Whether or not you’re launching a brand new retailer or contemplating a platform improve, my findings will assist you to make an knowledgeable alternative.

The six greatest e-commerce platforms I like to recommend making an attempt in 2025

In my expertise, e-commerce platforms have made operating a web-based retailer easy for everybody. They permit you to record merchandise, course of funds, monitor stock, and handle orders—all from one place. However one of the best e-commerce platforms go effectively past the fundamentals. They’ve developed into complete enterprise hubs that deal with each advertising and marketing and analytics.

Throughout my testing, I found how far these instruments have are available in serving to companies develop. Options, together with AI-powered suggestions, automated stock monitoring, and integrations with marketplaces and social platforms, are all widespread. These platforms aren’t only for establishing store—they’re designed to optimize each step of the shopper journey, from looking to checkout.

Selecting the best e-commerce platform is vital for the sleek operation of any enterprise. I discovered some platforms that have been extremely easy to make use of, whereas others required extra studying however provided extra superior tailoring choices. All of it is determined by what you are promoting dimension, objectives, and technical experience.

What units aside one of the best e-commerce platforms

These are a few of the vital components I thought of when evaluating one of the best e-commerce platform.

• Core options for e-commerce platforms ought to cowl all of the necessities: product itemizing administration, cost gateways, stock monitoring, and order achievement. I prioritized platforms that additionally provide superior options corresponding to multi-channel promoting, deserted cart restoration, and built-in website positioning instruments. These options make sure that companies can streamline operations whereas maximizing gross sales potential.
• Ease of use is one thing I think about vital for all instruments. Managing a web-based retailer includes complicated duties, so a clear, accessible design makes all of the distinction. I regarded for platforms with simple navigation, drag-and-drop design choices, and dashboards that make it straightforward to handle stock, orders, and analytics with out requiring technical experience.

• Scalability and suppleness enable companies to develop with out worrying about switching instruments. I evaluated platforms based mostly on how effectively they accommodate rising product catalogs, increased site visitors, and increasing gross sales channels. Platforms that enable for in depth fine-tuning—whether or not by APIs, third-party apps, or themes—ranked increased, as they will adapt to particular enterprise wants over time.

• website positioning and advertising and marketing instruments are nice-to-have options which might be vital for driving natural site visitors and maximizing visibility. That’s why I paid particular consideration to platforms that provide important website positioning options like customized URLs, meta tags, schema markup, and web site velocity optimization. Platforms that simplify the method of implementing these website positioning greatest practices stood out to me as a result of they permit companies to rank increased on serps and entice extra clients.

• Integration Capabilities with third-party instruments assist you to join with what you are promoting’s most vital channels. I regarded for options that simply join with common apps and providers like accounting software program, CRM techniques, and different marketplaces. I additionally worth integrations with social media platforms and analytics instruments.

• Efficiency and safety are necessary for any dependable platform to deal with excessive site visitors volumes with out lag or downtime. I evaluated the platforms’ efficiency, uptime, and loading speeds to make sure they meet the wants of each clients and enterprise homeowners. Safety was one other essential issue—I regarded for platforms that provide SSL certificates, PCI compliance, and environment friendly fraud prevention measures.

• Buyer Help could make an enormous distinction when points come up. I assessed the standard of every platform’s assist, together with the provision of 24/7 reside chat, cellphone assist, and complete documentation or boards. Platforms with lively consumer communities are undoubtedly a giant win, as they supply extra troubleshooting assets.
• Pricing is at all times an element, but it surely’s additionally about worth for cash. I thought of how effectively every platform balances pricing with the options it gives. Clear pricing buildings, reasonably priced plans for small companies, and scalability for rising enterprises have been key issues.

Over the previous few weeks, I’ve examined six e-commerce platforms that basically stood out. Despite the fact that this record is brief, it has one thing for each enterprise dimension. And like me, additionally, you will relate to a few of the wins and a few losses for every platform.

The record beneath accommodates real consumer critiques from e-commerce platforms. It’s vital to notice that within the context of this record, distributors providing a free trial are additionally thought of free. 

To be included on this class, an answer should:

• Assist firms run their e-commerce enterprise on a single, unified platform
• Handle e-commerce services and products, in addition to product info
• Ship normal choices to create on-line shops that may be custom-made
• Embody performance for personalization to enhance the shopper expertise
• Present options for or combine with drop transport and stock administration software program
• Observe and handle clients, their order historical past, and on-line habits
• Permit firms to decide on between a number of cost choices and gateways
• Help the headless commerce structure and supply native cellular apps
• Supply safety, or encryption of information and knowledge, or each, and adjust to rules
• Embody options for e-commerce information administration, integration, and search

*This information was pulled from G2 in 2025. Some critiques might have been edited for readability.  

1. Shopify: Designed for small and medium-sized companies
2. Shopify Plus: Designed for enterprise high-growth, high-volume manufacturers.

I used to be fortunate sufficient to check each these platforms in several eventualities. For small and medium companies, I discovered Shopify to verify all the correct bins. I beloved their consumer interface again then, and I nonetheless like it now. And the most important win for me? No coding is required for this device’s most elementary setup. 

It was straightforward to arrange a retailer and hyperlink up with third-party platforms to import dropshipping merchandise. I additionally take pleasure in their spectacular library of themes, which aren’t simply fairly but additionally useful and optimized for cellular. I additionally recognize the cost integration choices on Shopify, that are simple to arrange. 

Their enterprise providing, Shopify Plus, was a special expertise altogether. Once I labored with purchasers operating a bigger enterprise, Shopify Plus was a boon to them. Enterprises and high-growth companies require these extra superior options and configurability.

I personally beloved that I may create a number of storefronts below one account. This can be a game-changer should you function in several markets or languages. The account additionally comes with entry to Shopify’s Launchpad device, which helps you propose and automate gross sales occasions.

Yet one more optimistic? You’ll additionally get devoted assist from Shopify Plus, which features a service provider success supervisor. Working with them was like having my very own private information for the platform. Shopify Plus API additionally permits for superior modifications, which helped me combine techniques with none effort.

I didn’t have essentially the most good expertise with Shopify or Shopify Plus. As a lot as I beloved the Shopify template choices, creating customized pages was not the best. I both needed to attain out to our builders or spend additional time studying Liquid (Shopify’s coding language). There have been additionally some updates that will trigger lags, which may be irritating while you’re in the midst of managing your retailer. 

I additionally had issue making adjustments to promoting integrations. As somebody who depends closely on monitoring advert efficiency, I observed some inconsistencies with Shopify’s measurement.

What I dislike about Shopify:

• Whereas updates are crucial, I observed occasional lags in efficiency after system updates, which disrupted my workflow at occasions. These minor hiccups made duties like product updates or navigation really feel much less fluid.
• I discovered promoting integrations annoying to cope with at occasions attributable to inconsistencies in advert efficiency information. This made monitoring marketing campaign outcomes extra time-consuming and fewer dependable, particularly when evaluating metrics throughout platforms.

What G2 customers dislike about Shopify:

Although it is easy to arrange, the charges are slightly excessive, and you’re restricted as to how a lot you’ll be able to actually do with out including plug-ins. Relying on the kind of enterprise, their cost gateway additionally doesn’t work, and it’s a must to receive a third-party POS. When points do happen, it causes numerous lag time because it’s arduous to find out the proprietor of the difficulty.

– Shopify Evaluation, Ishan P.

What I dislike about Shopify Plus:

• Much like Shopify, I observed occasional efficiency lags on Shopify Plus following updates, which may disrupt workflows at vital occasions. These minor disruptions have been troublesome to deal with, particularly throughout busy gross sales intervals when each second counts.
• Whereas Shopify Plus APIs are highly effective, I usually discovered myself needing assist from builders to combine or customise sure options. This reliance on technical experience added complexity to duties that I had hoped can be extra user-friendly.

What G2 customers dislike about Shopify Plus:

One draw back of Shopify Plus is the price, which may be steep, particularly while you issue within the want for added apps to get the performance you need. Whereas the platform is highly effective, some options you may anticipate to be included require third-party apps, including to the expense. Moreover, whereas the assist is mostly good, there may be occasions when it feels a bit sluggish or not as thorough as you’d like, which may be irritating while you’re coping with pressing points.

– Shopify Plus Evaluation, Gautama S.

In my expertise working with e-commerce purchasers, I discovered WooCommerce one of many best to work with. In fact, if you’re accustomed to WordPress, getting accustomed to WooCommerce is straightforward. With its WordPress integration capabilities, it was straightforward to see why many companies selected this platform.

One in all my favourite issues about WooCommerce is the numerous free and premium plugins that allow you to customise your retailer precisely the way you need. From cost gateways to monitoring stock, it made dealing with the shopper’s web site straightforward. The ultimate factor that I like about this device is that it’s free to begin! WooCommerce itself doesn’t include a price ticket, and plenty of options are accessible with out paying a dime. Whether or not you’re promoting bodily merchandise, digital downloads, and even subscriptions, this device is flexible and versatile for all wants. I’ve run small interest shops, and so they maintain up effectively.

However I noticed my purchasers really feel the pinch in some instances. Whereas the bottom platform is free, numerous the superior performance requires paid extensions. I noticed that superior transport choices or sturdy analytics would value them additional. These extra options will finally add up. One other space I used to be caught fixing is the plugins. I’ve had moments the place one plugin would break one other or trigger surprising bugs. It takes a little bit of trial and error to search out the correct mixture. 

WooCommerce labored like a allure for my small interest retailer. However issues are likely to decelerate in case your product catalog grows or site visitors spikes. With out technical know-how, corresponding to caching, database optimization, and typically even server upgrades, optimizing efficiency may change into troublesome. Lastly, I do know not everyone seems to be accustomed to WordPress. This makes WooCommerce a tricky possibility, because it doesn’t work as a standalone resolution.

What I dislike about Woocommerce:

• Regardless of the abundance of plugins, I encountered a number of reliability points the place plugins would battle with one another or cease functioning after updates. This disrupted workflows, notably when managing duties like automated electronic mail notifications or cost processing.
• Product administration felt cumbersome due to the much less sensible interface, requiring extra guide enter to arrange classes or replace pricing. It took additional effort to completely grasp all of the options, which slowed me down when managing bigger inventories.

What G2 customers dislike about Woocommerce:

If you happen to depend on premium plugins on your e-commerce retailer’s web site, the month-to-month or annual prices can start to extend. Among the free or lifetime buy plugins cease being developed, leading to a have to search for new options. It may be troublesome to know what to make use of to develop performance whereas conserving prices down. Ensure you actually take into consideration your retailer, what performance it can want, what plugins shall be wanted, and what the whole prices shall be. If you happen to needn’t depend on an internet developer to do all this, it may possibly assist preserve prices low.

– WooCommerce Evaluation, Jeffrey Ok.

I do know that Salesforce gives nearly each enterprise resolution you’ll be able to consider, however e-commerce platforms? Salesforce Commerce does an incredible job right here too. Much like Shopify, Salesforce gives each B2C Commerce and B2B commerce platforms.

I’m a fan of an excellent consumer interface, and Salesforce Commerce completely nails this side—a minimum of when you get the grasp of it. Navigating the platform feels intuitive, and I used to be in a position to handle merchandise, clients, and even promotional campaigns uninterrupted. 

For B2C? It’s simply as environment friendly with personalised buying experiences and integration with CRM instruments. If you happen to’re in B2B, you’ll love how flawlessly it handles complicated catalogs and tiered pricing. 

Integration is one other space by which I discovered Salesforce to be dependable. The platform syncs superbly with different Salesforce merchandise (in fact, it’s Salesforce!), which suggests I used to be not scrambling to piece collectively buyer information from totally different techniques. Plus, API assist is one other favourite of mine. It makes connecting third-party instruments like cost gateways and transport providers comparatively painless.

Salesforce’s scalability is one other optimistic. I used to be in a position to make use of Salesforce Commerce with none points for each mid-sized and enterprise companies. 

For me, Salesforce Commerce was not the best to be taught and adapt to. I had a tough time customizing workflows, and the complexity of this platform can’t be ignored.

With all the facility Salesforce has with integration and cloud, it typically stumbles relating to its total efficiency. Throughout excessive site visitors or updates, the platform tends to lag, which may be discouraging for potential patrons.

Additionally, it isn’t essentially the most cost-effective possibility on this record. The platform’s sturdy options and suppleness come at a premium, and the extra prices for personalization and third-party integrations can add up shortly. 

What I dislike about Salesforce Commerce for B2C:

• I skilled efficiency slowdowns throughout high-traffic intervals, particularly when operating flash gross sales or processing a lot of simultaneous transactions. These disruptions made it more durable to handle buyer inquiries or monitor gross sales in real-time.
• The restricted storefront templates have been disappointing as a result of they required important tweaking to realize a sophisticated and distinctive design. This added additional time to the setup course of and left me wishing for extra out-of-the-box customized setup choices.

What G2 customers dislike about Salesforce Commerce for B2C:

Had numerous points throughout updates, whether or not that was Salesforce updates or updates with our techniques. We had numerous issues. When updates occurred, the complete system shut down, which brought on large delays on our finish.

– Salesforce Commerce for B2C Evaluation, Kristy B.

What I dislike about Salesforce Commerce for B2B:

• Mastering the platform was difficult, because it required important coaching and technical experience to configure workflows and handle superior options. I discovered myself dedicating additional time to studying the system, which slowed my progress initially.
• Customizing workflows usually felt overly complicated due to the in depth setup required for even small changes. For instance, creating an automatic approval course of for orders took for much longer than I anticipated.

What G2 customers dislike about Salesforce Commerce for B2B:

Customization and Flexibility: It gives sturdy instruments for customizing the consumer expertise, permitting companies to tailor the platform to their particular wants and trade necessities.

Integration Capabilities: The platform integrates seamlessly with different Salesforce merchandise and third-party functions, enabling a unified view of buyer interactions and enterprise processes.

Superior Analytics: Salesforce Commerce for B2B consists of highly effective analytics and reporting instruments that assist companies achieve insights into buyer habits, gross sales traits, and efficiency metrics. Scalability: It helps a variety of enterprise sizes and may scale as what you are promoting grows, accommodating rising transaction volumes and increasing product catalogs.

– Salesforce Commerce for B2B Evaluation, Mohd B.

I used to be pleasantly stunned whereas testing SAP Commerce Cloud. One of many issues I like about it’s its integration capabilities. 

If what you are promoting depends on SAP ERP or S/4HANA, the seamless connection between these techniques may be very useful. The platform can be nice at juggling each B2B and B2C fashions. It handles the complexities of those totally different enterprise varieties with ease, making it extremely versatile.

SAP Commerce Cloud additionally shines relating to scalability. Whether or not deploying new microservices or scaling up to satisfy seasonal demand, the platform holds up effectively. The cloud-based structure appears tremendous dependable.

The price of SAP Commerce Cloud generally is a bit excessive, particularly for smaller companies. If you happen to’re not already accustomed to SAP’s ecosystem, it’s going to take a while to determine issues out. Whereas the platform’s flexibility is nice, getting every little thing arrange generally is a actual ache. 

I additionally encountered efficiency points throughout deployment, which it’s best to think about should you plan to incessantly replace.

The assist for the platform additionally leaves a lot to be desired. Whereas SAP gives numerous assets, the responsiveness of its technical assist crew may be hit and miss. If you’re caught on a tough subject, ready for assistance is the very last thing you need.

What I dislike about SAP Commerce Cloud:

• Whereas the system is strong, I observed occasional slowdowns throughout replace deployments, notably when processing massive workloads or operating analytics. This brought on delays in operations, which could possibly be disruptive throughout peak exercise.
• For somebody unfamiliar with SAP’s ecosystem, the preliminary setup felt overwhelming as a result of complicated configuration course of. Duties like defining workflows and integrating third-party instruments required extra effort and technical understanding than anticipated.

What G2 customers dislike about SAP Commerce Cloud:

One of many issues we appreciated the least is the customization functionality. Though it’s customizable in most elements, a talented improvement crew is critical to make any modifications, even when they’re easy at a visible or performance degree.

– SAP Commerce Cloud Evaluation, Ivan R.

Once I first began my profession in digital advertising and marketing, Wix was one of many best websites to arrange and experiment with. For an individual with no coding expertise, I had a totally useful web site up and operating very quickly.

Wix’s drag-and-drop editor is my absolute favourite. The templates are good for beginning a weblog, launching a web-based retailer, or showcasing your portfolio.

Wix additionally gives a substantial amount of design choices. Need to tweak a coloration right here or transfer a bit there? No drawback. Wix additionally packs in a bunch of options like contact types, electronic mail integrations, and even e-commerce instruments. I discovered establishing a web-based retailer for purchasers surprisingly simple. 

Whereas Wix is wonderful for novices, I did run into some hiccups after I tried to make use of extra superior options. For instance, the cellular model of my web site didn’t at all times look pretty much as good as I wished. 

I additionally didn’t benefit from the lengthy loading occasions, particularly on cellular gadgets. This is perhaps an even bigger concern should you’re concentrating on customers who won’t have the quickest web connections.

Even with its nice flexibility choices, Wix might really feel limiting to superior customers. As I progressed with the platform, I noticed it’s good for simple websites, however energy customers may really feel constrained. As Wix integrates with many apps and instruments, the fixed third-party notifications on Wix can get a bit overwhelming.

What I dislike about Wix:

• Wix gives instruments for cellular optimization, however I discovered the cellular responsiveness to be inconsistent. I needed to manually tweak parts like font sizes and picture placements to make sure the positioning regarded good on smaller screens.
• Superior customization choices felt restricted in comparison with different platforms, notably when making an attempt to fine-tune the design. After some time, I discovered myself constrained by the platform’s capabilities, which hindered my capacity to realize a extra refined look.

What G2 customers dislike about Wix:

We typically have difficulties making ready pictures to work in several templates. This problem is almost definitely attributable to our restricted design capability fairly than a flaw in Wix. We’d recognize tutorials on the right way to use the picture blocks extra simply.

– Wix Evaluation, Ram S.

Ecwid was not a device that was acquainted to me earlier than this testing, however I’m glad I stumbled upon this tremendous easy-to-use device!

In case you are like me and dread difficult tech setups, you’ll recognize Ecwid’s effortless-to-use design. The step-by-step setup information walked me by every little thing, from importing my product pictures to configuring cost choices. I particularly appreciated how the dashboard offered clear prompts for duties like connecting a site or enabling transport choices.

One other factor I recognize is how customizable every little thing is. I used to be in a position to tweak the shop to suit my model’s feel and appear by utilizing Ecwid’s built-in themes and plugins.  In addition they provide widgets that enable me to embed my retailer immediately into my current web site with out problem. 

The platform additionally excels at buyer administration. Its options embody monitoring orders, sending notifications, and even establishing reductions or particular gives, which makes buyer retention simpler.

Product administration can be one other space Ecwid managed to shock me. I discovered including, updating, or organizing merchandise very simple, which is a big plus while you’re managing a rising stock.

Despite the fact that the free plan is nice for beginning out, one factor that bothered me is how most of the superior options are locked behind a paywall. The flexibility to make use of deserted cart restoration, promote on a number of gross sales channels like Amazon or eBay, and entry detailed gross sales analytics are all premium options. These are instruments that might actually assist streamline my operations and enhance gross sales, however not gaining access to them on the free plan feels limiting. 

I additionally want some options have been extra sturdy out of the field. Whereas the platform is nice for primary retailer setups, I’ve usually discovered myself wanting superior analytics like buyer segmentation or real-time gross sales monitoring. It might even be useful to have extra detailed design choices for the checkout course of and product pages while not having third-party apps or extra charges. These lacking parts typically make me really feel restricted in scaling my retailer successfully.

What I dislike about Ecwid:

• The free plan is nice for beginning out, however I shortly hit its limitations, notably with the product cap and lack of superior advertising and marketing instruments. Upgrading to a paid plan grew to become crucial a lot before I had hoped.
• Configuration choices for the checkout course of and product pages have been fairly restricted until I invested in third-party apps or premium options. This made it more durable to tailor the shopper expertise to match my model totally.

What G2 customers dislike about Ecwid:

I are likely to make a number of merchandise from one emblem; I simply want as I created the primary product, I may select what product I wish to accompany a complete outfit or house decor in a single fell swoop. Ecwid provides about 5 choices at a time for clothes; I’m an influence consumer, and I would wish to see a minimum of 15-20 choices to shortly create a number of merchandise on the similar time, mainly higher batch processing of a number of merchandise, additionally mock-up downloads, needs to be a bit extra streamlined.

– Ecwid Evaluation, Shindon B

In case you are simply launching what you are promoting, these greatest free e-commerce platforms are a good way to get began!