4 hours in the past
Many Amazon sellers from China excel at provide chain and operations, however battle with branding and Western tradition. This episode uncovers the hidden hole and the way bridging East and West can change the sport.
Be part of us as we welcome Feng Xiaoxiao, a distinguished chief within the Chinese language e-commerce neighborhood and a driving power behind 4,000 Amazon sellers in Shenzhen. Often called Professor Xiaoxiao, Feng shares her compelling journey from Shenzhen to New York, the place she is presently pursuing a grasp’s in built-in advertising at NYU. Feng gives insightful views on the hurdles Chinese language Amazon sellers face, resembling excessive promoting prices and cultural misunderstandings, which impede their efforts to ascertain sturdy manufacturers within the U.S. market. Her dedication to bridging these cultural gaps gives a novel lens into the e-commerce challenges confronted by each Chinese language and American sellers.
Pay attention in as we discover the complexities of mental property (IP) consciousness amongst Chinese language sellers, heightened by Amazon’s strict IP insurance policies. Via schooling and adaptation, many at the moment are prioritizing innovation and registering patents, though IP infringement stays a major subject. We focus on the contrasting strengths of American and Chinese language sellers, the place Individuals shine in innovation and branding, and Chinese language sellers excel in product enhancement and price discount. This episode additionally touches on the misconceptions Individuals could have about trendy China and the potential for cross-cultural studying to reinforce e-commerce methods on platforms like Amazon.
In an interesting dialog about cross-cultural advertising, we dive into the intersection of Chinese language and American e-commerce sellers, emphasizing the need of mutual studying. Feng shares success tales and highlights the significance of cultural understanding and aesthetic alignment in bettering model enchantment. We additionally focus on methods for focusing on particular U.S. audiences, utilizing instruments like Fb knowledge to seek out distinctive market positions. As we wrap up, the dialogue turns to the alternatives for collaboration between Chinese language and American sellers, aiming to foster truthful competitors and mutual development within the aggressive panorama of worldwide e-commerce.
In episode 462 of the AM/PM Podcast, Kevin and Xiaoxiao focus on:
- 00:00 – Challenges of Chinese language Amazon Sellers
- 02:33 – World Connections Via Know-how
- 06:20 – Challenges of Constructing US Model
- 14:39 – Chinese language Amazon Sellers & IP Infringements
- 19:01 – Cross-Cultural Advertising and marketing in E-Commerce
- 22:59 – Cultural Affect on Conversion Charges
- 29:08 – Market Analysis and Cultural Understanding
- 33:06 – Advertising and marketing Methods and Client Knowledge
- 37:25 – Reliability of Tutorial vs AI Knowledge
- 41:27 – Alternatives for Chinese language and American E-Commerce Vendor Collaboration
- 48:01 – Amazon Enterprise Proprietor Seeks Branding Assist
- 54:07 – Frequent Floor Between East and West