2024 Runway to Seoul Celebrates Korean Style, Ok-Magnificence, Ok-Pop and Expertise 

Runway to Seoul returned to Dongdaemun Design Plaza in Jung District, central Seoul, on Dec. 29 to rejoice a fusion of Korean trend, magnificence, Ok-pop and expertise with runway reveals, musical performances and interactive experiences for attendees.

Organized by the Seoul Enterprise Company and WWD’s sister publication WWD Korea, in partnership with the Metropolis of Seoul, the second annual runway occasion drew 2,500 attendees, together with the likes of worldwide influencers Unice Wani and Dulguun Odkhuu, to rejoice the depth and variety of Korean tradition.

The Runway to Seoul occasion was a flagship program of SeoulCon, the worldwide influencer expo organized by Seoul Enterprise Company which ran from Dec. 28 to Jan. 1 at Dongdaemun Design Plaza. It attracted a complete of three,500 trend, magnificence and social media influencers from greater than 50 international locations.

“Runway to Seoul is a novel cultural competition born from the fusion of Ok-fashion, Ok-pop, and expertise. It goes past being a trend present, revealing the potential and creativity of Ok-fashion to the world, contributing to its strengthened presence within the world market,” mentioned Hyunwoo Kim, chief government officer of the Seoul Enterprise Company.

The 2024 runway featured seven outstanding Korean trend manufacturers together with returning labels Mina Chung and Atypical Individuals with newcomers Valoren, Duckdive, Tripleroot, Re-Rhee and Raive. Every Ok-fashion model introduced their very own kinds to the showcase, corresponding to Re-Rhee’s show of the inventive ethos of the Seongsu-dong scene; Valoren’s new takes on deconstructivism via trendy males’s fashions; Atypical Individuals’s, the Seoul-based label that collaborated with Adidas on an unique Gazelle sneaker in October, assortment of understated kinds, and Mina Chung’s daring takes on summary Jap aesthetics.

As well as, Ok-fashion labels Duckdive, Tripleroot and Raive intertwined efficiency with trend on their runways, with opening and finale performances by I’Am dance crew, Ok-Tigers dance crew and HolyBang hip-hop dance crew, respectively, earlier than performances by We Dem Boyz dance crew, woman group H1-Key and an after social gathering set by DJ Sura closed out the 2024 Runway to Seoul occasion.

All through the 2024 Runway to Seoul occasion, attendees have been capable of have interaction with collaborating manufacturers via unique activations working from Dec. 22 to 31, corresponding to a multishop pop-up and a photograph sales space from clothes model MMT whereas limited-edition collaborations from all seven runway manufacturers and Runway to Seoul-branded merchandise, which offered out resulting from excessive demand, have been completely accessible to buy via e-commerce platform Kream. Further manufacturers current on the 2024 Runway to Seoul included New York cosmetics firm Nars, Korean perfume model Home Ville Erbatium, and craft beer firm Dailybeer.